Rihanna Announces Launch of Fenty Hair

Rihanna made a big announcement on Instagram last Tuesday, June 4th, revealing that her beauty empire will soon include hair care products.

The superstar captioned her Instagram post"@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for." She shared a campaign video featuring diverse hair types and textures, including her own shaggy blonde pixie cut, sparking online speculation that it might be a wig.

The "Umbrella" singer  elaborated on Fenty Hair's direction, emphasizing their dedication to reparative formulas suitable for all hair textures. "You know how much switching my hair up matters to me," she continued. "I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿‍♀️"

Rather than supporting Rihanna as she embarks on this new chapter in her life, many fans chose to mock her on social media, alleging that she appears to be wearing a wig in all of Fenty Hair's ads and promotional videos.

After fans continued to speculate that Rihanna was wearing hair extensions while promoting hair care products, she opted to change her look, revealing her short, natural curls instead. These curls appeared to be dyed a light, honey color. One critic expressed their thoughts on the matter, stating, "@maryannivy Consumerism is why Rihanna that we’ve never seen without a wig will boldly sell hair care to you guys and you’d buy it."

Some found humor in the situation, such as @iconicbeauty_16 who tweeted, "Rihanna fenty hair campaign and she in wigs every take is sending me."

As Fenty Hair gears up for its highly anticipated release on Thursday, June 13, excitement is brewing among fans eager to experience Rihanna's latest venture. Despite the speculations and critiques surrounding her hair choices, Rihanna remains undeterred, showcasing her authenticity by embracing her natural curls.

Whether you're a long-time fan or a curious newcomer, there's still time to join the queue for early access to the new collection. Don't miss your chance to be among the first to explore the transformative world of Fenty Hair.

Sign up now at Fenty Beauty's website.